André Beherzig
Entrepreneur & Founder
Since 1998 I have guided companies through digital transformation — today with a focus on SaaS, platforms and AI automation. My aim: create clarity where others sell complexity.
Identifying new business models
You want to test, implement or evaluate new internet-based ideas, innovations and business cases?
About me
I have been an entrepreneur since 1998 — for over 25 years I have guided companies through digitalisation, as a consultant, a founder, with my own team. In 2008 I founded mprofi AG and led it for years. In 2026 I deliberately wound it down: not a collapse, but a decision. The classic 360° agency model no longer fit a time in which SaaS, platforms and AI automation make the difference. With Beherzig Group I now focus on exactly that — with a small core team, without investors. I inherited nothing; I built everything myself.
Change doesn't scare me. I name friction openly and accept losses when needed — with a sense of proportion. Praise makes me uneasy; my interest lies in what doesn't work yet. The promise that remains: never finished — I iterate daily.
I grew up in East Germany; in 1989, as a child in Nordhausen, I experienced the fall of the Wall — that seemingly fixed borders can fall, by peaceful means. That still shapes how I approach digital obstacles.
Corporate investments
mprofi AG
Founder, Board of Directors, Owner mprofi AG
Hohenstein Concerts
Founder
Beherzig Trading GmbH
Founder
I accompany B2B companies in their digital transformation and offer comprehensive consulting and solutions to optimize their business processes and increase their growth.
Today - more than ever before - digitalization is a decisive factor for the success of companies. My expertise spans a wide range of digital disciplines. These include e-commerce, enterprise automation, web development, marketing automation, localization and cloud development. I understand the challenges B2B companies face and provide customized solutions tailored to each company's specific needs.
Localizing platforms and content is an important aspect for companies looking to expand internationally. To ensure that companies can reach their target audiences in different countries and provide them with a seamless experience, I offer comprehensive content and platform localization solutions. In addition, I provide comprehensive advice on local and regional specifics laws and regulations to ensure companies comply with legal requirements.
My team and network consists of seasoned professionals who have extensive experience in digital transformation and e-commerce and know how to make it happen. We work closely with our clients to understand their goals and develop customized solutions. I also provide extensive training and workshops in companies to ensure that companies have the knowledge and skills to achieve their digital goals.